HBO Marquesina Sessions

HBO LATINO

Throughout American film & entertainment history, Latinx representation has been largely absent across theater marquees. We wanted to change that. For HBO Latino, we created Marquesina Sessions, "Marquesina" is Spanish for theater marquee. A series of activations in Miami, New York and Los Angeles were designed to highlight Latinx in film, music and comedy. Across Latin America, marquesina also refers to house parties that bring a community together, so each event ended with an epic afterparty a la marquesina.